Company overview, owned by Sunrise & Dance Limited, is a lifestyle and culture platform that has revolutionized the way international students and tourists in the UK connect with local businesses and SMEs. specializes in developing innovative digital solutions to connect international students and tourists with UK merchants. It focuses on targeting audiences of Chinese-speaking students and tourist at an earlier stage and can evolve to include more demographics in the future.

Over 120,000 new Chinese-speaking international students study in the UK every year, each with an annual budget of around £50,000. According to VisitBritain, the number of Chinese-speaking tourists is forecasted to reach around 1,000,000 by 2025. Most of them belong to the youth demographic, traveling around the UK for one to two weeks with a budget of approximately £3,000 per person. We understand the expectations and challenges they face during their journey in the UK. Our platform is designed to offer a wide range of resources, from accommodation and restaurants to entertainment activities and more, to help them explore the dynamic UK cultures and British flair, enhancing their educational or vacation experiences in the UK.

We believe in creating value not only for international students but also for UK merchants. We work closely with local businesses and SMEs, including student accommodation providers, restaurants, retailers, event organizers, and more, to provide them with a reliable and efficient digital platform to promote their products and services to potential customers. Specifically targeting Chinese-speaking international students and tourists, we aim to create new revenue streams for our partners.

Apart from the digital marketing solutions provided on to help UK merchants connect with Chinese-speaking international students and tourists in the UK, we also offer to SMEs to assist them from various angles in expanding into international markets. The solutions we provide include website building, digital marketing, lead generation for Chinese markets, company checks for companies registered in China, expert interviews for Chinese markets, bespoke research on Chinese markets, customized solutions for Chinese markets, and more.